Abacus works with small circulation non-profit magazines ... and some of the largest consumer titles in Canada.

And the services we provide for our clients are as diverse as they are.

For some of our magazine clients, we act as part-time circulation managers, taking care of such responsibilities as:
Developing marketing strategies and targets
Predictive modelling and budget preparation
Planning and coordination of direct marketing campaigns
Taking care of each issue's print order
Managing renewals and invoices, analysing effectiveness
Analysing marketing campaign results
Coordinating and supervising subscription fulfillment
Developing and implementing newsstand marketing plans
Circulation audit statements (ABC, CCAB)
published six times a year for the design industry
plus 3 issues a year of DesignLines city design guides for Toronto and Montreal
Canadian Art
published quarterly
published 41 times annually plus daily e-newsletter Marketing Daily
Opera Canada
published five times a year including Opera Canada Awards Annual
Quill & Quire
published monthly plus semi-weekly e-newsletter Inside Report and The Book Trade in Canada (annual catalog)
Ski Canada
published 6 times a year
For other clients, Abacus provides project-based support, such as:
Conducting direct mail and other marketing campaigns
Getting a new renewal series written, designed and implemented
Filling in for a circulation manager on maternity leave
Helping to select an appropriate fulfillment service bureau (or in-house software)
Converting subscriber databases
Developing a newsstand marketing plan
Canadian HR Reporter
published 22 times a year and sister publications Administrative Assistant's Update and Canadian Employment Law Today

Canadian Business
published biweekly

published quarterly
FQ: Fashion Quarterly
HERizons published quarterly
Inside Entertainment published monthly
New Internationalist
published eleven times a year
Living with Christ

Words of Life
published quarterly
Peace Magazine
published quarterly
The New Quarterly
published, um, quarterly
THIS Magazine
published six times a year
University Affairs
published ten times a year
Women and Environments International
double issues published twice a year
Here are a few of the magazines we've been working with lately. Click through to their sites, and while you're there, don't forget to subscribe!